Target Market/Audience of Maize in Dera Ghazi Khan

Target Market/Audience of Maize in Dera Ghazi Khan

Our target market is Dera Ghazi Khan Division which consist of four districts. The division west boundary is bounded with Balochistan and north boundary is with KPK province. According to census report 2017, the division total population is eleven million and the total number of households are 1.5 million. The inhabitant of this division mostly depends up the agriculture industry. The detail of division census is given below

Livestock is important source of income of these division people. The total number of livestock is ten million. Our target audience are the owner of these livestock. This is huge market and there is no other firm of silage. Mostly in summer there is shortage of fodder. The detail of livestock is given below

Firm strategy to target silage consumer will be

1.      Initially we will target the nearest area of division

2.      Our focus will be to target the owner of livestock farms

3.      We will also contact with tehsil level business who are dealing with livestock fodder products

4.      We will be met and discuss with community about the importance of silage

5.      We will go to cattle markets to introduce and sale silage